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Intelligent advertising and native press release distribution.

Direct placement across high-authority publishers, premium media networks, and specialized editorial channels.

Zero fee

Podcast Advertising

A mid-roll, an episode sponsorship or a dedicated episode about you; all three prices on each podcast card. Order and payment go directly to the podcaster.

How to read this catalog
  1. Average downloads per episode are declared by the podcaster; that is the comparison metric, not total plays, which grow with the age of the show.
  2. A mid-roll is the cheapest entry; full sponsorship means your name opens and closes the episode; a dedicated episode is effectively a complete piece of content about you.
  3. Several episodes in a row beat a single one: podcast listeners trust repetition. That is why a multi-episode order can be placed from this same form.

Seemerce is not an ad network and takes no percentage of your order. The price is what the seller set, payment goes directly to them, and Seemerce only keeps the order process transparent.

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The Podcast Advertising catalog just opened and the first listings are on their way. Are you a seller yourself? Be the first; listing takes a few minutes and carries no commission.

Add a listing

How much does Podcast Advertising cost

The catalog is not yet big enough for a minimum and median price to mean anything; we will not put a made-up number in their place. Each listing price is transparent on its own card, and as more listings arrive the real stats will sit right here.

The podcast audience is small but loyal: someone who listens to one voice for thirty minutes listens to its recommendation too. For branding and specialist products, that loyalty is what you are buying, not a big number.

Which businesses podcast ads are worth it for

Products that need explaining. Apps, courses, financial services, specialist tools; where a banner cannot convince but two minutes in a voice the listener trusts can. Cheap impulse goods are the opposite: podcasts cost too much for them, and the same budget goes further in SMS or stories.

Coordinate the mid-roll script with the host, but do not dictate it. An ad read in the host own voice gets heard; a formal prepared script in the middle of an intimate conversation is an uninvited guest.

One episode or a multi-episode package

If your budget covers one experiment, buy that one episode and give a dedicated discount code so the result is measurable. If it works, buy the multi-episode package; a listener who hears the offer three times across three episodes is far ahead of a one-time listener.

Frequently asked questions

How do I measure a podcast ad?

Put a discount code or a dedicated link for this podcast in the brief. Podcast listeners rarely act in the moment and visit days later; so judge the result over weeks, not hours.

Is a dedicated episode the same as a sponsored article?

Same spirit, audio medium. The podcaster builds a full episode around your field and product. The listener must know the episode was made with your support; hiding it is both unprofessional and burns the trust of that very audience.

Sell Podcast Advertising See the other services

What you get from Seemerce for podcast advertising

A mid-roll, a full-episode sponsorship or an episode about you. All three prices are on the podcast's card, and order and payment go straight to the podcaster.

0% commissionNo share of your order
1cardEach listing states its price right there
3formatsMid-roll, sponsorship, dedicated

Tap any step to read the details behind it.

Innovative solutions for podcast advertising

Every slot says exactly what you get.

Tap any solution to see exactly what it includes.

Five points for podcast advertising

We set the IAB Tech Lab measurement guidelines beside this section.

1

What gets measured

IAB Tech Lab measures downloads, audience and ad delivery.

With us Average downloads per episode are declared by the podcaster; that is the comparison metric, not total plays, which grow with the show's age.

2

Where does it come from?

IAB says podcast measurement is based on server logs.

With us The number is the podcaster's claim; ask for host statistics if needed.

3

Three formats

IAB stresses measuring ad delivery.

With us A mid-roll is the cheapest entry; full sponsorship puts your name at the start and end; a dedicated episode is a full piece about you. All three prices on the card.

4

Repetition

IAB Tech Lab offers a compliance programme so buyers can see adherence.

With us Several episodes in a row beat one; a multi-episode order can be placed from the same form.

5

The middleman

Telegram Ads keeps half the revenue.

With us The order goes straight to the seller and the money to their account; Seemerce takes no share.

Sources: IAB Tech Lab — Podcast Measurement Guidelines

Six numbers

Each figure is from its own source.

3formats

Mid-roll · sponsorship · dedicated

Mid-roll, full sponsorship and a dedicated episode.

Seemerce
2.2version

IAB guidelines

The version of the podcast measurement guidelines (May 2024).

IAB Tech Lab
0% commission

Seemerce

Seemerce takes no share of the deal and is not an ad network.

Seemerce
50% to channel owners

Telegram Ads

On Telegram Ads 50% of ad revenue goes to channel owners.

Telegram
160characters

Telegram ad copy

The ad-copy limit on Telegram Ads.

Telegram
300×250

Top AdSense size

The size AdSense says tends to have more ad inventory.

Google AdSense

Sources: IAB Tech Lab — Podcast Measurement Guidelines

The reference and Seemerce

Only what the reference document says outright is marked.

PracticeIAB Tech LabSeemerce
Downloads, audience and ad delivery1 of 1Average downloads per episode
Server-log-based measurement1 of 1The podcaster's claim
A compliance programme1 of 1Not stated on this page

stated on their published page   not stated there (it may still be done)

Sources: IAB Tech Lab — Podcast Measurement Guidelines

What share of the money reaches the publisher?

Telegram Ads gives 50% of ad revenue to channel owners. On Seemerce the seller sets the price and the money goes straight to their account.

50%100% (0% commission)
Telegram Ads · channel owner shareSeemerce · seller share
These are different models: Telegram Ads is an ad network and Seemerce only a place to find each other; the comparison is only the seller's share.

Sources: Telegram Ads; the Seemerce advertising page

What this section offers

Only what this page already promises.

Formats

  • A mid-roll
  • Full episode sponsorship
  • A dedicated episode

Cost

  • 0% commission
  • The price on every card
  • Payment straight to the seller

Clarity of role

  • Not an ad network
  • A human reviews every listing
  • No paid placement
See+Cast=SeeCast This page's name in the Seemerce family What the name means
This page's name in the Seemerce family

A read-out mention inside an episode, with stated listener numbers.

The rule is simple: See joins a word to make one new word, just as See and commerce became Seemerce.

Related names