LCP, largest content paint
Target: under 2.5s. Usual cause: heavy images and a slow server.
Maximize conversions and user retention with green Core Web Vitals (LCP, CLS, INP) and script pruning.
On a slow site, visitors leave before they see anything, and Google counts that delay in rankings. We optimize layer by layer, from server and cache to images and code, to bring load time under 2 seconds.
Nothing changes on the site before it is measured. And it gets measured again at the end.
Speed has a capacity ceiling on weak hosting. If TTFB is the bottleneck, the hosting infrastructure has to change first, and that constraint is stated before the contract, not three months in.
Enter your URL and we'll measure speed and Core Web Vitals with the same engine Google uses. A full analysis takes 20 to 60 seconds.
If Google's servers are busy, our own analysis engine takes over.
Since 2021, these three metrics have been part of Google's ranking.
Target: under 2.5s. Usual cause: heavy images and a slow server.
Target: under 200ms. Usual cause: heavy JavaScript and third-party scripts.
Target: under 0.1. Usual cause: images without set dimensions and late-loading fonts.
Depending on the audit, we work on a mix of these layers, without changing how your site looks or works:
Web server tuning, PHP version and server-side caching, plus a move to stronger hosting if needed.
WebP/AVIF conversion, lossless compression and proper lazy loading; usually the biggest win.
We remove unused code, minify the rest and inline critical CSS so pages render without waiting.
We clean bloated tables and index slow queries on WordPress sites.
The price depends on the type of site and how deep the optimization goes. If the site was not built properly from the start, part of the work goes into fixing that base, and we tell you this before we begin.
Prices are in US dollars and don't move with exchange rates, so there's no need to call for the "real" price.
For small and blog sites.
For corporate sites with typical traffic.
To reach a 90+ PageSpeed score.
For WordPress/WooCommerce stores with many products.
For high-traffic sites needing continuous monitoring.
For a sudden speed drop or lost ranking due to a slow site.
Dedicated server and CDN for sites with millions of monthly visits.
Measure first and measure last: a fast site, with a before-and-after report and no change to how it looks or works.
Tap any step to read the details behind it.
On a slow site the visitor leaves before seeing anything, and Google counts that delay in ranking. We optimise layer by layer, from server and cache to images and code.
We measure with the Lighthouse engine before any change, and again at the end. You also get a comparative PageSpeed report and a maintenance guide so speed does not slip again.
Of the eight layers we choose only those that matter for this site, not all of them.
We optimise the server, cache, images, CSS, JavaScript and fonts without changing how the site looks or works.
On weak hosting, speed has a ceiling. If TTFB is the bottleneck, the infrastructure has to change first, and we say so before the contract, not after three months.
Type your site address and we measure speed and Core Web Vitals with the same engine Google uses. The analysis takes 20 to 60 seconds.
Google's three metrics and four optimisation layers.
Tap any solution to see exactly what it includes.
Target under 2.5 seconds.
Target under 200 ms.
Target under 0.1.
Web-server tuning, the PHP version and server-side cache.
Usually the biggest gain comes from this layer.
Removing unused code and Critical CSS, plus database cleanup for WordPress.
We set the web.dev and Lighthouse yardsticks beside the pages of two optimisation tools and lined our work up against each step.
Lighthouse treats the score as a weighted average of several metrics; 90 to 100 is green and good.
With us We measure with the Lighthouse engine before any change and again afterwards.
web.dev: up to 2.5 seconds is good, at the 75th percentile of visitors.
With us Target: under 2.5 seconds. Usual culprits: heavy images and a slow server.
web.dev: up to 200 ms is good and over 500 poor; INP replaced FID and measures all interactions.
With us Target: under 200 ms. Usual culprits: heavy JavaScript and external scripts.
web.dev: up to 0.1 is good and over 0.25 poor.
With us Target: under 0.1. Usual culprits: images without dimensions and late-loading fonts.
WP Rocket names caching, lazy loading, critical CSS, JavaScript delay and database cleanup; NitroPack images, fonts and code.
With us From eight layers we pick those that matter for this site, with no change to look or function.
web.dev: TTFB up to 0.8 s is good; site-side tuning hits infrastructure past a point.
With us If TTFB is the bottleneck, the host must change first and we say so before any contract.
Sources: web.dev (LCP, INP, CLS); Chrome Lighthouse; WP Rocket and NitroPack (their own pages)
Thresholds are from web.dev and Lighthouse and claims carry their owner's name.
The time for the largest part of the page to show.
web.devHow quickly the page responds to clicks and taps.
web.devSudden layout shifts.
web.devThe good score band in Lighthouse.
LighthouseTotal Blocking Time carries the largest weight in Lighthouse 10's score.
LighthouseNitroPack's claim about users who pass Core Web Vitals.
NitroPackSources: web.dev; Chrome Lighthouse; NitroPack and WP Rocket (their own claims)
WP Rocket and NitroPack are plugins and services, not hands-on projects; the comparison only shows the layers. Only what their pages say outright is marked.
| Practice | WP Rocket | NitroPack | Seemerce |
|---|---|---|---|
| Caching2 of 2 | Server and browser cache | ||
| Lazy loading2 of 2 | Proper lazy loading | ||
| Critical CSS1 of 2 | Critical CSS | ||
| Image optimisation1 of 2 | WebP/AVIF and compression | ||
| Database cleanup1 of 2 | Cleanup and indexing | ||
| Hands-on expert work1 of 2 | Done by our team |
stated on their published page not stated there (it may still be done)
Sources: the pages of wp-rocket.me and nitropack.io, 2026
The weight of each metric in the Lighthouse 10 performance score.
Sources: Chrome Lighthouse — Performance scoring
Only what this page already promises.
We test every change on a staging copy first and move it to your live site only once forms and checkout work.
It is achievable on most corporate and WordPress sites. On large stores with heavy scripts, the realistic goal is passing all three Core Web Vitals, not necessarily the number 90.
Clear answers to common questions.
Usually 3 to 7 working days. Your site stays live the whole time, because we apply changes on a staging copy first.
Directly: Core Web Vitals are part of Google's ranking algorithm. Speed is a prerequisite for any serious SEO project.
A plugin is only one part, and the right one depends on your host and site. Images, fonts, third-party scripts and the database also need hands-on work.
With a before/after PageSpeed Insights report, plus the tool above, which you can rerun at any time.

Run a free test first; if the score is under 90, we'll fix it in one short project.
Watch the intent column here. "pagespeed insights" pulls 22,200 a month but the intent is navigational: those people want Google's tool, not an agency. The 1,300 searches on "website speed optimization" are worth more than all of them, and the $10.07 click price says the market agrees.
| Term entered | Monthly search volume | Click cost | Ranking difficulty | User goal |
|---|---|---|---|---|
| website speed optimization | 1,300 | $10.07 | 88 | Informational |
| pagespeed insights | 22,200 | $3.46 | 72 | Informational |
| core web vitals | 6,600 | $4.17 | 81 | Informational |
| speed up wordpress site | 880 | $6.02 | 44 | Informational |
| improve page speed | 210 | - | 41 | Informational |
Data from Semrush, US database, retrieved 27 August 2026. Search volumes change over time, so treat anything older than three months as a trend rather than an exact figure.
Core Web Vitals measured before and after; the number is the deliverable.
The rule is simple: See joins a word to make one new word, just as See and commerce became Seemerce.
Related names
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