This page is an online SEO toolbox, not a promo list: every tool runs right here, nothing to install, and most of them don't even require sign-up. From a full SEO analysis and an instant Google rank check (free) to backlink analysis, search volume & CPC, and a Lighthouse test (pay-as-you-go with a wallet), open whichever one you need.
15 fully free tools
16 pro tools with a wallet, no monthly subscription
No plugin to install
One loop, every week
Three steps of yours across the top, three steps of the Seemerce tools across the bottom; monitoring that repeats on its own.
You enter the domain and keyword1
You see your rank and rivals2
You check speed and security3
4Rechecks your rank on a schedule
5Alerts you on a sudden drop
6Suggests new keywords
With a set this large, where do you begin?
Do not choose a tool from a list; choose it from the task that is in front of you at this moment.
The SEO audit and the speed test precede everything else. On a site that still carries basic faults, rank tracking merely piles up numbers.
Why These SEO Tools Are Free
These are the same engines executed every day for website SEO clients; instead of keeping them locked inside contracts, they've been exposed as public tools. Some, like the instant rank check, carry a daily free cap because each check has a real cost from Google's servers. Alongside the always-free tools, a more advanced tier runs on a wallet: you top up, and only the exact run executed is deducted, no monthly subscription.
15 Fully Free Tools
Each online SEO tool executes one function precisely; click whichever one you need. You don't have to run them all at once, the guide further down specifies where to start.
16 Pro Tools, With a Wallet, No Monthly Subscription
These tools pull real data from the international provider DataForSEO and carry a real cost; that's why they run on a wallet: the exact price of each run is specified on the page before execution, you top up, and exactly what you used is deducted. Sign-up and email verification are free, and a trial credit is provisioned to test before charging your wallet.
Prices are calculated from the live dollar/USDT rate and update automatically; the exact price of each tool is shown again on its own page before execution.
What Each Tool Actually Does
The complete list of 31 tools: what each one outputs, at what stage it applies, and where its data is sourced. 15 run on our own infrastructure at no cost; the rest source data from DataForSEO, which is why they carry a fee.
Keywords
Pin down the precise phrase a user types to reach you, and the monthly volume behind each one.
Search Volume & CPC
$0.18
Monthly volume, the twelve-month trend, CPC and ad-competition level for as many as 100 keywords
Per keyword, returns the monthly search volume, the trend over the past twelve months, the average Google Ads cost per click, and how hard advertisers compete for it.
When and how it works
When: Before you settle on target keywords for SEO or advertising, or to order your rank-tracking list by the real volume behind each term.
How it works and where the data comes from: There are two paths. For “Iran” the tool uses Google Ads keyword data with no country filter, in Persian, meaning Persian-language searches across the whole world. The reason is that Google and every data provider withhold Iran as its own breakdown; yet searches from inside Iran are inside that figure and form the bulk of it. We have checked this live: terms with no use outside Iran, such as the name of the judiciary portal, an Iranian mobile operator, and the traffic-fine lookup service, all show real, large volume in this mode. For the other countries in the list, the exact per-country data comes from DataForSEO Labs. The one difference in the Persian path is that the SEO-difficulty column stays empty, since that metric is location-only and we will not substitute a guessed number.
Monthly volume The average count of monthly Google searches for that term; a provider estimate rather than an exact number.
12-month trend A compact bar chart of search volume across the past twelve months, for spotting seasonal demand.
CPC The average Google Ads cost per click for that term, in USD and its Toman equivalent; no markup is added, it is only a display conversion.
Ad competition How fiercely Google Ads advertisers bid on that term, on a low/medium/high scale; this is a paid-competition measure, not organic SEO difficulty.
SEO difficulty When the provider offers it, a value from 0 to 100 for how hard organic ranking is; a blank means the data was unavailable for that term, not that it is zero.
Turn a handful of seed keywords into hundreds of related terms with real volume and CPC
From one to twenty seed keywords, returns a list of related terms with the search volume, twelve-month trend and CPC of each, for surfacing content ideas and long-tail phrases.
When and how it works
When: When you hold a broad topic and want to know the exact phrases people use to look for it. Since the fee is flat, hand over all the seeds together rather than running it again and again.
How it works and where the data comes from: Uses Google Ads related-keyword data. For "Iran" the request is sent with no country filter and in Persian only, the same route the search-volume tool uses; the output is Persian-language searches across the world, with searches from inside Iran as the main share, and the SEO-difficulty column stays empty because that metric is location-only and no guessed number is put there. For the other twelve countries on the list, the data is for that exact country in its own correct language. More than a thousand ideas are usually found, and the highest-volume ones are shown up to the count you chose.
Monthly volume The mean monthly searches for that suggestion.
CPC The mean advertising cost per click, in USD and its Toman equivalent.
Ad competition Google Ads advertiser competition, not SEO difficulty.
Get dozens of related ideas from one seed keyword and save them to a list.
The free starting point for keyword research: it builds a list of related phrases from one seed term. For each one's search volume and CPC, use the pro version below.
Measure the domain's current position in Google and the real structure of page one.
Full Google Results
$0.013
Every result on Google's first page for a keyword, not only your own position
Rather than reporting only your own rank, it captures the full real Google result set for a keyword at that instant, closer to a point-in-time snapshot of the results page.
When and how it works
When: To see which rivals occupy the first page and which special blocks, such as a featured snippet or a "people also ask" panel, are active for that keyword.
How it works and where the data comes from: Check depth sets how many of the first Google results are read, 30, 50 or 100. The data is pulled with no personalization and no sign-in to any Google account, which is exactly what an anonymous visitor in that location would see.
rank Where each result falls on the Google results page.
snippet The answer box shown above the organic results; it is present only when Google displays such a box for that keyword.
See a domain's Google rank for a keyword right now, no registration needed.
Takes one domain and one keyword and returns that domain's real position in Google, the way an anonymous visitor sees it, not the personalised version in your own browser.
Which domains actually compete with you in results, where they placed their keyword budget, and what the web has recorded about your brand.
Competitor Keywords
$0.035
The keywords a domain holds a Google rank for, with volume and current position
Returns the keywords a domain, your competitor for instance, ranks for in Google's organic results, together with the current position, the page URL, the search volume and the CPC.
When and how it works
When: To surface the keywords that bring your competitor traffic while you still hold no rank on them.
How it works and where the data comes from: The data is drawn from DataForSEO Labs with no tie to a particular country. It usually returns results for international domains; for mostly Persian or Iranian domains it is usually zero, which is not an error but a fact about this provider's coverage of Iran.
Current rank Where that domain lands in Google results for that term, based on the provider's most recent data.
Monthly volume The monthly search volume of that term.
CPC The average advertising cost per click for that term.
Finds the domains that share the most ranked keywords with you.
Lists as many as twenty rival domains that hold a large number of shared ranking keywords with you across Google's organic results.
When and how it works
When: To pin down who really competes with you in search, which is not always the same list as your business rivals, before you design a content or link-building plan.
How it works and where the data comes from: Runs DataForSEO Labs competitors_domain, limited to the US market and google.com because Labs still has no Iran coverage; for most Iranian domains the output is empty, and that is reported plainly.
Shared keywords The count of keywords that both your domain and that rival hold a Google rank for.
See which keywords a competitor shaped its content around and how much search volume stands behind each.
The keywords Google treats as relevant to a domain based on its page content, with the search volume, CPC and ad-competition level for each.
When and how it works
When: When you want to read a competitor's content line in a few minutes, or to check what Google considers your own site to be about.
How it works and where the data comes from: The basis is the Google Ads endpoint called keywords for site. Note: the output is not the list of terms the site ranks for, it is the list of topics the site has content about. Get the real ranking from the rank checker or the competitor-keywords tool. In Persian mode, like the rest of this family, it works with no country filter.
The sites linking to your competitor but not to you, which is your link-building task list.
Identifies domains that link to your competitor, or to both competitors, but not to your domain, ordered by authority.
When and how it works
When: When you want link building to move past guesswork. Choose a competitor a little ahead of you, not the market giant; the list from a same-size competitor is genuinely actionable.
How it works and where the data comes from: The work runs through domain intersection in DataForSEO backlinks, with exclude_targets pointed at your own domain: the result is the shared linkers of your competitors once your own linkers are taken out. With two competitors, only domains linking to both come back, a shorter but finer output.
The domains that share the largest number of linking sites with you; it works for Iranian sites as well.
Domains that share linking sites with you, ranked by how many are shared. The higher the shared count, the nearer that domain sits in your link neighbourhood.
When and how it works
When: When "SEO competitors" returns empty for your Iranian domain, this is the substitute that works. It also helps you find competitors you were not aware of.
How it works and where the data comes from: Uses the competitors call in DataForSEO backlinks. It rests on overlapping referring domains rather than keywords, which is precisely why it is not location-dependent like the Labs tools. A genuine limitation: directories and large news sites that link to everyone appear near the top without being real competitors of yours.
See which sites have mentioned your brand name and whether their tone leaned positive or negative.
The total count of pages that mention the brand, a tone split across positive, neutral and negative, the most frequent publishers, and a sample of the pages themselves with URL and domain authority.
When and how it works
When: To locate sites that name you without linking, a link opportunity that needs no fresh content, or to measure how much was written about you after a campaign.
How it works and where the data comes from: The work runs through two content-analysis calls in DataForSEO: one statistical digest and one sample list of pages. The sentiment read is machine-made and slips on Persian text, so take it as a signal, not a verdict. If your brand name is a common word, open the samples and check whether they are really about you.
The source of your inbound links, whether each is sound or hazardous, and which domain merits investment.
Backlink Analysis
$0.15
Enter a domain or page URL and see who linked to it, with which anchor text, at what spam level, and with how much authority.
Retrieves every backlink, meaning every inbound link, of a domain or page from the DataForSEO database and presents them in three parts: a summary, the link list, and the most frequent anchors.
When and how it works
When: Before you begin link building, to gauge the health of your own backlink profile, or to learn where a competitor sources its links.
How it works and where the data comes from: Three distinct calls, a summary plus up to 100 highest-authority backlinks and up to 50 frequent anchors, are combined into a single run. If any of them fails, the full amount is refunded and no partial result is ever displayed.
Domain authority A value between 0 and 100 rescaled from DataForSEO's internal 0-to-1000 scale; this is DataForSEO's measure, not Google's.
Spam score DataForSEO's estimate of how spammy that domain or link is, on a 0-to-100 range; it is the provider's estimate, not Google's.
Dofollow/nofollow Whether the link carries SEO authority, that is dofollow, or does not, that is nofollow with rel set to nofollow, sponsored or ugc.
First seen date The first occasion DataForSEO's crawler observed this link; the date can fall later than when the link was actually created.
Which sites link to you, what authority each carries, and which ones are hazardous.
A list of domains that hold at least one link to the target, ordered by authority, with the link count, the dofollow share, the spam score, the country and the first-seen date.
When and how it works
When: To assess link-profile quality, or when a ranking drops and you want to know whether fresh spam links arrived or a valuable link disappeared.
How it works and where the data comes from: It rests on the referring-domains endpoint in DataForSEO backlinks. That path is not fixed to a location, so its data is complete for the .ir extension too. What usually takes people aback: on sites inside the country, a large portion of referring domains carry their link in the footer, and one domain sends thousands of links; for that reason, always look at the link count next to the domain count.
Health Built from the domain's spam score: below 15 healthy, 15 to 30 acceptable, above 30 hazardous. A high spam score does not equal a penalty; it means the domain's link pattern looks like that of penalised sites.
Line up the authority and spam score of as many as twenty domains in one run, at a single price.
For every domain it sets domain authority on a 0-to-100 range next to the backlink spam score and orders the rows by authority.
When and how it works
When: Before paying for a sponsored post or a backlink, to work out which site is truly worth its cost. Or to assemble an "us against the competition" table in a client report.
How it works and where the data comes from: The work is done with two DataForSEO calls, bulk ranks and bulk spam score, whose results are linked on the domain name. Neither depends on location. A pattern we meet often: advertorial-selling sites in Iran usually carry middling authority but a high spam score, and it is that second figure that changes the direction of the decision.
The factors that determine whether Google can reach the page, parse it, and load it within an acceptable window.
Speed Test (Lighthouse)
$0.011
The same score Google assigns for speed, SEO, accessibility, and best practices
Runs Google's Lighthouse engine, the same one PageSpeed Insights sits on, against your URL and returns the four scores for performance, SEO, accessibility and best practices alongside the Core Web Vitals metrics.
When and how it works
When: Right before and right after any technical change to the site, such as swapping the theme, installing a plugin, or compressing images, so the change's effect on speed is measurable.
How it works and where the data comes from: <strong>Lighthouse is a laboratory measurement, not a field one.</strong> It executes on a server with a simulated network profile, so its score sits a little apart from what actual Google users experience in the CrUX dataset, and it drifts a few points between one run and the next as a matter of course.
LCP (Largest Contentful Paint) How long the largest content element of the page takes to paint; green below 2.5s, yellow through 4s, red above.
CLS (Cumulative Layout Shift) How much the elements jump unexpectedly while the page loads; green below 0.1, yellow through 0.25, red above.
TBT The field metric INP depends on real Google user data and is not obtainable in a laboratory run; in its place the report shows Total Blocking Time, the nearest lab-side equivalent for page responsiveness.
A technical-SEO inventory of one page: title, meta description, images, links and more
Examines a page from the technical-SEO angle: the length of the title and meta description, the number of H1 tags, images with no alt text, internal and external links, the canonical state, HTTPS, Schema structured data, and the page weight.
When and how it works
When: Before a new page goes live, or while tracing why an existing page underperforms in Google.
How it works and where the data comes from: The scan runs without executing the page's JavaScript, which is faster and cheaper; if your page builds its main content through JavaScript, some items such as text or links may be absent from the report.
green Green, healthy: nothing to change.
yellow Yellow, warning: acceptable, but it can be improved.
red Red, error: belongs at the front of the fix queue.
Determines which parts Googlebot may reach and whether your sitemap is intact.
Reads the contents of robots.txt and lays its rules out in a table, opens the declared sitemaps and counts the URLs in each, and marks the common faults.
When and how it works
When: The first item to inspect when a page refuses to index. Also after every site move or host swap, since a staging robots.txt usually travels with Disallow: / and removes the entire site from Google.
How it works and where the data comes from: The file is read by our server straight from your domain; there is no external service and no fee. When robots.txt names no sitemap, the usual paths, sitemap.xml, sitemap_index.xml and wp-sitemap.xml, are attempted as well. A pattern we run into constantly: a large share of Iranian WordPress sites still keep wp-content blocked, which leads Google to render the page without CSS and score it as not mobile friendly.
Trace a URL's redirect chain one step at a time and inspect its security and cache headers.
Displays each redirect hop with its status code and target up to the final URL, then checks the key headers of that final response, including HSTS, CSP, compression, cache and X-Robots-Tag.
When and how it works
When: After changing a URL or migrating the site, to be sure the redirect is a 301 rather than a 302. Or when speed is unaccountably poor and you want to know how many times a visitor is redirected before the page loads.
How it works and where the data comes from: Our server requests every hop on its own, without auto-following, up to a ceiling of 10 hops, and it recognizes loops. A case that shows up often in practice: sending http to https and then www to non-www one after the other burns two hops; at the web-server layer the two can be merged into one.
In one view, line up a page's title tag, meta description, canonical, H1 and share tags.
Genuinely opens the page and pulls out and evaluates the title tag, the meta description, the canonical, meta robots, the X-Robots-Tag header, the page language, every H1, and the Open Graph and Twitter tags.
When and how it works
When: Before an important page goes live, or when a page appears in Google under the wrong title. Also to find out why the page's link opens without an image in WhatsApp or Telegram.
How it works and where the data comes from: Our server takes the raw HTML and reads the tags without running JavaScript. This is a genuine limit: if your meta tags are assembled by JavaScript, as on some React and Next sites, they look empty here. Even so, Google reads that same raw HTML on its first pass, so an empty result here is itself a warning rather than merely a tool error.
Identifies the schema present on a page, whether its JSON is valid or malformed, and what has been left out.
Opens each JSON-LD block on the page, including nested @graph structures, lists the type and properties of every entity, marks malformed blocks on their own, and counts microdata as well.
When and how it works
When: When a rich result, such as stars, FAQ entries or breadcrumbs, does not show in Google, or after installing or replacing an SEO plugin, because two plugins frequently emit schema together and the output disagrees with itself.
How it works and where the data comes from: The raw HTML is read and the application/ld+json blocks are parsed with a real json_decode, so "malformed" means truly invalid JSON, not a guess. Something we meet often in real projects: running Yoast next to another schema plugin places two separate Organization entities on one page, and Google accepts neither.
For a multilingual page, checks whether the references among the language versions really run both ways.
Pulls out the page's hreflang tags, validates each language code, actually opens up to eight versions to check whether they refer back to this page, and verifies the presence of x-default and a self reference.
When and how it works
When: When you run a multilingual site and Google serves users the wrong version, or after bringing up a new language version. If your site is single-language, this tool has no use for you and there is nothing to add.
How it works and where the data comes from: Whether the reference runs both ways is tested by opening the other page for real, not by guessing. We say this from our own experience on this very site: a one-way hreflang makes Google set the whole cluster aside, and Search Console shows no error, only the wrong version surfacing in results. Up to eight versions are opened so that a single run does not send dozens of requests to your site.
A few-second assessment of the title tag, meta description, load speed, heading hierarchy, and technical faults.
Accepts one URL and returns an overall on-page SEO score together with the list of faults and a remediation step for each. The correct entry point when the starting order is unclear.
Real site speed with Google's Lighthouse engine, including Core Web Vitals, on mobile and desktop.
Runs the same engine Google itself uses to judge page experience against your URL, and beyond the score it lists improvement opportunities ordered by their effect on load time.
Checks the SSL certificate, security headers, and signs of common vulnerabilities in one pass.
Security is both a Google ranking signal and the basis of a shopper's trust in your store. This tool checks certificate status, protective headers, and several known vulnerability patterns without needing server access.
The domain's age and registration record, its SSL certificate, DNS records, and the technology stack the site runs on.
Domain Analysis
$0.074
Presents a domain's authority score, its backlink count, and the breadth of its organic presence in Google on one screen.
Returns the authority score, the count of backlinks and referring domains, and, where the data is available, the number of keywords the domain holds a rank for in Google.
When and how it works
When: When you need a fast read on the SEO position of a domain, your own or a rival's, before committing to a partnership or a contest.
How it works and where the data comes from: The data arrives from two paths: backlinks summary, which always responds, and DataForSEO Labs domain_rank_overview, which covers only the US market and google.com, because Labs does not yet include Iran.
Domain authority A value between 0 and 100, rescaled from DataForSEO's internal 0-to-1000 scale.
Google organic coverage The count of keywords this domain ranks for on google.com in the US market; for most Iranian sites the column stays empty, which is a known limitation of the provider.
Reveals a site's content-management system, analytics stack, CDN, and other technical components.
Lists the technical components detected on a site, grouped by category: content-management system, analytics, advertising, CDN, server, programming language, and the like.
When and how it works
When: Before you propose a platform switch to a client, or to learn which tools a competitor is built on.
How it works and where the data comes from: Draws on DataForSEO domain_analytics/technologies and identifies items from the technical signature of the site's public pages; it will not necessarily catch every installed tool.
Shows at no cost how old a domain is, when it expires, which registrar holds it, and which nameservers it points to.
The public portion of a domain's registration record: registration and expiry dates when they are published openly, the registrar name, the domain status, and the nameservers.
When and how it works
When: Before you buy a pre-owned domain, or to gauge how far your own domain sits from its expiry date.
How it works and where the data comes from: Most extensions are read through the standard RDAP protocol; .ir domains are queried directly against whois.nic.ir, and that server does not publish registration or expiry dates openly, a constraint of the registry itself rather than of this tool.
Domain age The span from the registration date to today, shown only when the registry publishes that date openly; for .ir it is usually not available.
The days left before the certificate expires, its issuer, and whether it covers your domain.
Opens a connection to the domain's port 443, reads the certificate, and returns the dates, the issuer, the protocol version, and the list of covered hostnames.
When and how it works
When: When the browser raises a security warning, or to catch an expiry before it lands. An expired certificate means every visitor meets a red warning page and the bounce rate is effectively total.
How it works and where the data comes from: A direct TLS connection from our own server, with no third-party service. A point that matters for .ir domains: Let's Encrypt certificates run for three months, and we have seen their auto-renewal fail quietly on Iranian shared hosts more than once, with nobody aware until the moment of expiry. Treat the "days remaining" figure as significant.
Every DNS record of the domain, together with the SPF and DMARC checks that decide whether your email ends up in the spam folder.
Lists the A, AAAA, CNAME, NS, MX, TXT and SOA records with their TTL, and separately checks the three critical email records, MX, SPF and DMARC.
When and how it works
When: After a host migration, to verify the records carried over correctly. Or when your site's emails go to spam, which nearly always means SPF or DMARC is absent.
How it works and where the data comes from: A direct DNS query from our server. Keep in mind the answer can differ from what you see inside Iran, because some services reply differently to different IPs. DKIM is not checked here, because its selector hangs on your mail service and without the selector we cannot honestly state whether it is present.
See whether the domain you want is free, before starting any new project.
Checks a domain's registration status across common extensions and suggests alternatives. The right domain affects long-term SEO from day one, and changing it later is expensive.
The wallet tools need a free account, and the exact price of each run is shown on the tool's own page before you pay. The free technical tools have a daily cap to prevent abuse.
Try One Keyword's Search Volume & CPC Right Here
Before signing up, one keyword can be tested free to see the output of the "Search Volume & CPC" tool. To check 100 keywords at once, a 12-month trend, and other countries, a free sign-up is required.
Free Search Volume & CPC Check
One keyword, no registration: real Persian search volume and CPC, with no country filter.
For batch checks of 100, monthly trends, and other countries, register.
When to Use Which SEO Tool
With this many online SEO tools, a natural question is where to start. A short, practical specification:
Rank checking for an instant read; for daily monitoring and competitors, the keyword is added to Rank Tracker.
You're writing new content
The topic is opened with keyword suggestions to determine what the audience actually searches for, not what was guessed.
You want to watch a competitor
Competitor analysis compares two domains for one keyword; for a competitor consistently ahead, that keyword is added to Rank Tracker.
Seemerce's Local SEO Tools vs. Paid Foreign Tools
Foreign tools like Ahrefs or SEMrush are powerful but expensive, require an international card, and are not calibrated for Persian: normalizing Arabic/Persian character variants like "ي" and "ی", or ranking measured against Google's Iranian results, either doesn't exist in them or runs with low precision.
These tools are engineered precisely for that gap: keyword analysis on Persian text, ranking measured against real Iranian cities, pay-as-you-go pricing with no foreign card and no VPN required. For fully global competition, the international tools remain stronger; for the specification most Persian-language sites require, this is the simpler, more cost-effective path.
Frequently Asked Questions
Are all these SEO tools really free?
Fifteen tools (SEO analysis, speed test, security scan, rank check, keyword suggestions, WHOIS and the rest) are entirely free. Some, like rank check, carry a daily cap. Alongside them, sixteen pro tools run on a wallet since they carry a real cost from the data provider; price is shown before each run executes.
Do I need to sign up?
Not for the free tools. WHOIS, the wallet-based pro tools, and daily rank monitoring require a free sign-up.
Which tool is best for starting SEO on a new site?
The website SEO analysis; it delivers an overall picture and specifies exactly where to start.
What's the difference between rank check and Rank Tracker?
Rank check is a one-time, single-keyword instant check. Rank Tracker executes the same measurement for many keywords, automatically and daily, and retains history too.
Is the search volume data accurate for Iran?
Google does not publish Iran-specific search stats, so worldwide Persian-language search volume is shown, of which searches from inside Iran are the primary share; it is labeled exactly that way, not with a misleading "Iran" tag.
Related Resources
Keyword Rank Tracking, the full Rank Tracker, for daily monitoring, history, and competitors.
The demand for this topic, measured across four markets
The head term is unreachable: "seo tools" at 550,000 searches a month sits at difficulty 95. The tractable openings are one level below, where "best seo tools" holds difficulty 52 and still commands $13.77 a click. Head terms belong to established brands; the long tail is where everyone else competes.
Term entered
Monthly search volume
Click cost
Ranking difficulty
User goal
seo tools
550,000
$7.79
95
Informational + Commercial
free seo tools
14,800
$6.12
81
Informational
best seo tools
9,900
$13.77
52
Commercial
seo audit tool
2,900
$9.01
74
Informational
online seo tools
2,900
$6.05
76
Informational + Commercial
Data from Semrush, US database, retrieved 27 August 2026. Search volumes decay over time; read anything more than three months old as a trend line, not a fixed figure.
Ratings & Customer Notes
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Ratings & Customer Notes
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