The Search Volume of Keywords with a genuine figure for Persian

Search volume is an estimate of how often a phrase is typed into Google over an average month. It is an estimate, not a precise count, and its best use is weighing two keywords against each other, not forecasting how many people will show up next month.

The knot everyone working the Persian market hits is that foreign tools hand back zero for a Persian keyword. The reason is that Google and the data providers do not release Iran on its own, so a tool that requests with an Iran country filter finds nothing. The right route is to remove the country filter and request by the Persian language: the output means Persian-language searches worldwide, of which searches inside Iran are the main share.

Do not read the CPC column through an advertising lens. The figure is the average Google Ads cost per click, but its use to someone doing SEO lies elsewhere: a high CPC means people are willing to spend on this keyword, and nobody spends on a keyword that brings no customers. A mid-volume keyword with a high CPC almost always beats a high-volume one with a CPC near zero.

The advertising-competition column is misnamed as well. It is the intensity of the contest among advertisers, not the difficulty of ranking organically. A keyword can carry fierce ad competition and a nearly empty organic result page, and the opposite occurs too. To gauge organic difficulty, open the first page for that keyword with the full Google results tool and see who is there.

Monthly volume

The average count of monthly Google searches for that term; a provider estimate rather than an exact number.

12-month trend

A compact bar chart of search volume across the past twelve months, for spotting seasonal demand.

CPC

The average Google Ads cost per click for that term, in USD and its Toman equivalent; no markup is added, it is only a display conversion.

Ad competition

How fiercely Google Ads advertisers bid on that term, on a low/medium/high scale; this is a paid-competition measure, not organic SEO difficulty.

SEO difficulty

When the provider offers it, a value from 0 to 100 for how hard organic ranking is; a blank means the data was unavailable for that term, not that it is zero.

There are two paths. For “Iran” the tool uses Google Ads keyword data with no country filter, in Persian, meaning Persian-language searches across the whole world. The reason is that Google and every data provider withhold Iran as its own breakdown; yet searches from inside Iran are inside that figure and form the bulk of it. We have checked this live: terms with no use outside Iran, such as the name of the judiciary portal, an Iranian mobile operator, and the traffic-fine lookup service, all show real, large volume in this mode. For the other countries in the list, the exact per-country data comes from DataForSEO Labs. The one difference in the Persian path is that the SEO-difficulty column stays empty, since that metric is location-only and we will not substitute a guessed number.

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