One name, one rule: See + a word

Seeruje: the giant of the closed market

In Seemerce's story-world, Seeruje is a malevolent original character inspired by Div-e Sepid, the White Demon of the Shahnameh. His shaggy white body, immense build, large fangs, and furious gaze recall his mythological roots. Dark clothing, a chain, and an iron seal turn him into a giant of the business world: the owner of gates he refuses to open to others.

Seeruje’s motto: “There is no good or evil; my will alone rules this world.”

The night-prowling crows and creeping serpents are Seeruje's agents in this story-world. The crows spread fear and drown out other voices; the serpents use deception and the venom of stagnation to block young workshops and preserve the giant's control.

In this contrast, "traditional" refers to clinging to closed, outdated ways of working and resisting change. Many established businesses respect new ideas, embrace innovation, and support emerging businesses, creating opportunities for both their own growth and that of the next generation. Their experience and history, combined with learning and collaboration, are valuable strengths for building the future. These businesses are never what Seeruje represents; he embodies monopoly and the deliberate blocking of others' progress.

The story: Seeruje's four traps and Seemorgh's way through

After light returned to the valley, Seemorgh reached the Market of a Thousand Gates. Its workshops were full of ideas, but the keys to most gates hung from Seeruje's chain. The giant looked down on new businesses. "In this market," he declared, "only those I choose will be seen." When Seemorgh stood beside the young makers, Seeruje realized this visitor would not simply obey.

Long before this day, Seeruje had filled the land around Seemorgh's home with crows and serpents gathered from every corner of the world — all of them bound by one shared belief: "Anyone with a positive effect must be destroyed, so that Seeruje will look greater." His agents made daily life harder year by year — work costlier, bread scarcer, the air heavier — until Seemorgh was pushed out to the margins; the very margins Seeruje had already filled with his own crows and serpents. There he could stage scenes freely, invent witnesses and act out scenarios designed to cast doubt on Seemorgh's talent and ability, and to pull belief in Seemorgh out of people's hearts.

So he ordered his crows and serpents to block Seemorgh's path with four traps.

The first trap: an unclear ledger and a locked door

The serpents led Seemorgh into a hall that looked like a workshop. They said his task was to light its windows. Inside, they demanded that he guard every corridor as well. A crow pushed a ledger of obligations toward him. "Sign now. There is no time for questions." When Seemorgh tried to step outside to think, guards blocked the exit. A messenger added that no other workshop would give him work if he refused.

Seemorgh recognized his fear and anger, then paused before acting. He asked calmly and clearly: "What exactly is the work? What authority comes with it? For how long?" He compared the answers with the original promises and recorded the differences. He asked a companion to remain outside and continued the conversation with a trusted mediator present. His first conditions were an open exit and time for an independent review. Once outside, he spoke with several workshops about small, clearly defined collaborations, so the need to earn a living would not force him to sign whatever was placed before him.

The second trap: fear, reputation, and the right to choose

The unclear ledger had failed. Seeruje sent crows to spread rumors through the market and serpents to intrude on the private lives of Seemorgh and his companions. "If you want to stay here," they said, "you must live as we demand and accept every condition." They threatened him in the passageways, hoping fear of harm would silence his questions and objections.

Before responding, Seemorgh helped his companions reach safety. He listened to each of them separately: one feared losing work, another feared damage to their reputation. He took those fears seriously and kept them from turning against one another. With firm, respectful words, he set a boundary: collaboration required a free choice, and private life was no tool for pressure. He recorded the threats and sought help from people he trusted. He answered rumors with brief explanations and evidence, preserving others' privacy and refusing to spread rumors in return. Gradually, people could compare his conduct with the crows' claims.

The third trap: an invisible siege

This time, the giant shut no gate in public. He told merchants to stop trading with Seemorgh, cut off introductions to other workshops, and stationed crows beside the complaints office to make every question feel costly. Work pressure, uncertainty, and accusations piled up. One day, Seemorgh delivered two orders late. Seeruje laughed: "There. You have finally defeated yourself."

Seemorgh acknowledged the delays, explained them to the customers, and agreed on how to put them right. Then he drew three circles on the ground: what they knew, what they needed to check, and what they could do that day. He chose the most important bottleneck to tackle first. Meeting with several makers, he listened to their disagreements about responsibilities and shares, then helped them reach a clear agreement. They tested a small route for direct sales, recording each order, delivery time, and piece of feedback. He shared the workload, made room for rest, and tried new routes with his companions one at a time. Verifiable results rebuilt trust. A network took shape that depended on more than one gate. Seeruje's siege began to crack.

The fourth trap: erasing the trail

As the new route gained strength, Seeruje opened his final ledger. "The past is past. Just return and sign the same pledge again." Crows hid some of the letters. Agents taking orders from beyond the mountains passed responsibility from one to another. The giant wanted people to surrender their freedom of choice and forget the harm they had suffered as the price of working again.

Seemorgh assembled preserved copies, a timeline, and witnesses' accounts. He separated evidence from interpretation and clearly marked what remained unknown. He and his companions took their case to the market's independent council. Their requests were specific: reopen the routes, examine the imposed obligations, correct false claims, and address documented losses. After hearing the parties and checking the records, the council ordered the proven restrictions removed and the responsible agents to make good the verified losses and lost opportunities. Seemorgh followed through on those decisions. To him, victory meant people could actually work again and choose freely.

The journey took time. Seemorgh made mistakes, asked for help, and revised his plans. His strength lay in precise questions, listening to people, solving problems step by step, and working together. From his fortress, Seeruje asked: "How did you get through all those traps?" Seemorgh replied: "You counted the gates. I saw the people." Then he stayed beside the workshops to help keep the path they had built together open.

This is an original Seemerce story inspired by characters from the Shahnameh: new businesses standing against monopoly with intelligence, soft skills, and respect for freedom of choice.

Seesha: Guardian of Growth

Seesha is a wise, elderly, white-haired giant in Seemerce’s fictional world. He holds a leading position in the market and uses his experience and influence to open doors for young people and startups. His message is clear: greatness finds its purpose in creating opportunities for others.

Seesha’s motto: “Good helps the world flourish; evil harms it.”

He stands beside a calm blue sea beneath a sunlit sky, majestic, kind, and far-seeing. A Persian cheetah on his shoulder and a hoopoe by his side accompany him as he opens new paths: one brings agility and courage, the other insight and guidance.

The story: Seesha’s four gateways and Seemorgh’s path to a global business

In Seesha’s coastal city, Seemorgh watched the ships come and go. Small workshops made valuable things, yet word of their work seldom crossed the sea. Orders disappeared between scattered ledgers, and customers did not know when their purchases would arrive. Seemorgh wanted to build a service that closed this gap and could one day serve distant cities too. Seesha listened, rested his hand on the market gate, and said: “Begin with a problem whose solution makes life better.”

The first gateway: room to build

The hoopoes took Seemorgh to the workshops and down to the docks. He listened to makers and buyers, then built a first version for a handful of workshops: a simple way to record orders, check stock, and track deliveries. The cheetahs carried it from workshop to workshop and tried it in everyday work. Seemorgh saw which parts were useful and which merely reflected his own assumptions.

Seesha shared tools, workspace, and access to the market. His experience helped clarify the problems, while Seemorgh had room to find his own answers. With the first paid order, their hope took a tangible form. They had made something small that someone valued enough to buy.

The second gateway: the fourth trial

When they tried to serve larger routes, three trials failed. First, orders were recorded twice. Then stock updates arrived too late. In the third trial, delivery arrangements broke down in the crowded market. Afterwards, Seemorgh sat beside the workshop’s dwindling cashbox. The cheetahs were tired, and the hoopoes returned with unanswered questions. Another promise would not be enough to keep the work going.

Seesha sat with them and turned through the records of all three trials. The team traced the causes, sought help from the city’s engineers, and chose a smaller scope and a fixed budget for a fourth attempt. They tested the service repeatedly before offering it again and made responsibilities clear. The fourth trial worked: orders arrived correctly, and the team understood why.

The third gateway: keeping the workshop alive

Before news of their success had travelled far, bills fell due. Future orders looked promising on paper, but the cashbox could not cover wages and keep the work going. Seemorgh opened the ledgers and spoke plainly about what they had, what they owed, and what remained uncertain. The hoopoes found customers willing to pay for a clearly defined service the team could deliver.

Seesha provided support in stages, each tied to agreed work, known costs, and time to review the results. The companions’ shares and payment dates were written into a clear agreement. Seemorgh retained control of his business and remained free to choose partners and his own direction. A few small orders carried the team through the shortage and gave them a realistic basis for planning ahead.

The fourth gateway: trust beyond the sea

As orders grew, a new test began: the service had to remain reliable every day. Seemorgh and his companions examined late deliveries, shared the work, and made time for training and rest. Seesha passed on his experience of running the market and learned from their new methods. Growth became visible in a workshop that could keep its promises, again and again.

Then the hoopoes brought back new needs and languages from across the sea. The team worked with local partners, provided explanations and support in each market’s language, and learned its rules and standards before entering. The cheetahs tested delivery routes. First makers in one port, then merchants in several countries became paying customers. Seemorgh’s independent business became global through trust earned across different languages and cultures.

Years later, Seemorgh stood on the same dock. Ships carried the workshops’ orders to distant destinations, while new ventures took root beside them. He turned to Seesha: “The gate you opened has led to all these paths.” Seesha smiled. “Fly on your own wings. Wherever you arrive, make room for others to grow.” This time, Seemorgh shared his own experience and opportunities with the next generation.

An original story in Seemerce’s fictional world: wisdom and experience helping an emerging business grow globally and contribute to a flourishing world.