Zillow is the most visited property site in the US: nearly every home has a listing or a value estimate. It is free for buyers and renters, but the Zestimate can be off, and many enquiries go to advertising agents.
Best in Smart viewing and matching
Founded
2006
Based in
Seattle, United States
Business model
Online real estate and rental marketplace
Available in
United States
Score by criterion, against the category
The tick on each bar is the category average; the signed number is the distance from it.
Listings and coverage92+8
Price and fees84+4
Trust and listing accuracy80+4
Smart viewing and matching88+10
Booking, contracts and support62-5
Good fit for
Searching for a home to buy or rent in the US
A first estimate of a property's value and history
Comparing neighbourhoods with maps and school data
Less suited when
Anyone outside the US
Setting a final deal price on the site's estimate alone
Strengths
Near-complete coverage of the US property market
Free for buyers and renters
Price history, taxes and past sales for each property
Online rental applications and rent payments
Opportunities for improvement
Can improve by refining Zestimate valuation models to minimize margins of error in volatile markets
Opportunity to clarify routing between dedicated listing agents and partner representatives
Room to expand real estate intelligence tools beyond the United States
Verdict
The best tool to start a property search in the US; settle the final price with an independent agent and an appraisal.
What Zillow actually is
Zillow launched in Seattle in 2006 and became known for its automated home value estimate, the Zestimate. It is now the largest online property and rental market in the US, the role Kilid plays in Iran.
What you pay and what you get
It is free for buyers and renters. Zillow earns from advertising agents, rental listings and mortgage services.
Where it is strong
Data coverage, price history and map tools make Zillow the starting point for almost any US property search.
How it can improve, and what we could not verify
Zestimate accuracy is low for unusual homes and thin markets. Part of the contact with agents runs through an advertising model. Zillow operates only in the US.
Questions about Zillow
Does Zillow work outside the US?
No; it covers only the US market.
Is Zillow's estimate accurate?
Close for ordinary homes in active markets, but not enough for a final decision.
Which Iranian site is Zillow closest to?
Kilid; both put property listings and price data side by side.
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Disclosure: Seemerce is developing products in some of these same areas (Seemerce Infinity). Scores are editorial assessments by Seemerce based on public information. Companies can send corrections or a reply to mahdiparto94@gmail.com. Names and logos belong to their owners and are used only to identify them; Seemerce is not affiliated with or endorsed by them.
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